To maintain silver shiny and avoid oxidation, it is recommended to keep silver jewelry in a closed bag that protects it from the air. Also, clean it occasionally with a special cloth to maintain it brilliant and remove the oxidation.
To avoid scratches, store your jewelry separate. Mind to protect the stones from hits and scratches
For gold plated jewelry, it is important to avoid contact with perfume and make-up. Also, you shouldn’t wear your jewelry while swimming, showering, sleeping or during sport workouts. The coating tends to disappear over time. The loss of the gold coat is a normal condition that results from wear and tear. The care you take of your jewelry will contribute on the speed of the disappearance of the coating.